Seven feedback channels. One conversation.
No other tool does even two of these. DataFlow does all seven simultaneously, in real time, for every question. Plus voice on every answer, connected data sources, blueprints, ROI analysis, and a virtual team that holds it all together.
1. Contextual Follow-ups
Claude probes deeper based on what was just said. "You mentioned handoffs are slow — is that between shifts, or between departments?" Per-interview quality scoring: depth x breadth x specificity x quantification.
2. Data Validation
"You said 50 orders per week — the system shows 200. What accounts for the difference?" Real data from CSV, Sheets, Salesforce, HubSpot, or Postgres — cross-referenced in real time.
3. Collective Intelligence
"Your colleague in shipping traced this issue to the warehouse handoff — does that match your experience?" Every interview makes the next one smarter via organisational memory.
4. Commercial Detection
"That is £12,500/year in staff time. If automated, you would recover that in 3 months." Pain points get price tags. ROI analysis built into the blueprint.
5. Compliance Awareness
"Storing health records in a shared spreadsheet may violate GDPR Article 9." 22 UK regulations (GDPR, COSHH, LOLER, RIDDOR, PUWER, ISO 27001, FCA, SRA...) across 9 industry packs.
6. Web Research
"Maersk solved this with auto-rostering — have you seen that approach?" Brave, Tavily, Perplexity, and Serper surface real-world benchmarks when relevant.
7. Visual Generation
"Something like this?" — mockups, screen concepts, and architecture diagrams generated mid-interview via Recraft AI to validate understanding.
Voice on All Question Types
Open text, single choice, multi choice, scale 1-5, name capture — all supported by voice. ElevenLabs (quality), Cartesia (speed), Whisper (99-language STT).
Progress & Theme Coverage
Real-time progress bar with theme coverage tracking. Skip-a-theme button. Answer depth indicator nudges shallow responses.
Save, Resume, Attach
Auto-save to localStorage. Email reminders for abandoned interviews. File/image attachments on any answer (R2 storage). SSE streaming with keepalive heartbeats.
5 Data Connectors
CSV upload (drag and drop), Google Sheets (OAuth), Salesforce (REST API), HubSpot (CRM v3 API), Postgres (read-only, double write protection). Pre-interview data scan generates smarter seed questions.
Real-Time Validation
Data is cross-referenced during the conversation. Discrepancies surfaced immediately. Data-enriched blueprint with actual metrics, not estimates.
System Blueprint
AI-synthesised modules, integrations, confidence scores. Before/after comparison view. Implementation roadmap: quick wins, medium term, strategic.
Multi-Format Export
Branded PDF (Playwright), PowerPoint (python-pptx), Reveal.js slide deck, executive summary (one-page Claude-generated).
Visual Deliverables
Mermaid architecture diagrams (current + recommended). React Flow interactive blueprint. Screen concept illustrations (Recraft AI).
ROI Analysis
Cost calculator + revenue detector. Annual savings, payback period, opportunity cost. Every pain point quantified.
Spec Export
PRD, user stories, technical specification — generated directly from interview facts. Ready for your dev team.
Roadmap Generator
Phased implementation: quick wins (week 1-2), medium (month 1-3), strategic (quarter 2-4). Confidence-scored recommendations.
Platform Analytics
Cross-tenant dashboard. Interview completion rates, fact density, pain-point costing, team participation tracking.
Tenant Analytics
Per-tenant dashboard. Theme coverage heatmaps, interview quality scores, prompt effectiveness metrics, contradiction detection.
CSV Export
All analytics data exportable with date range and project filters. Cross-interview contradiction detection highlighted in reports.
Team Invites
Branded email invitations. Role-based access: viewer, editor, admin.
Notifications
In-app notification centre (bell icon, unread badge). Activity feed on admin home.
Annotations
Interview annotations and comments. "Highlight for blueprint" flags on specific answers.
Multi-Tenancy & Custom Domains
Host-based tenant resolution with SQLAlchemy auto-scoping. Custom domains (Cloudflare auto-provisioned DNS + SSL). White-label email per-tenant SMTP.
Full White-Label Branding
Favicon, loading screen, email headers. Auto-derived brand tints from primary colour (HSL). 4-step onboarding wizard. Branded templates: magic link, invite, nudge, reminder.
Stripe Integration
Checkout, webhooks, customer portal. 4 pricing tiers. Feature gates per plan. 14-day trial with countdown banner. Usage metering (interviews, users, projects, AI costs).
6 Revenue Streams
Subscriptions, affiliate referrals (click tracking), Interview API, embeddable surveys, Spec-to-Build, data-connected discovery.
REST API v1 (OpenAPI 3.1)
Create/list/get interviews. Submit answers, get next question. Facts, blueprint, summary endpoints. Data connection endpoints (list, create, query, schema). Feedback endpoint. CORS enabled.
Webhooks & Embed
Callbacks: interview.completed, facts.extracted, blueprint.ready, feedback.processed. API key management with scoped permissions. Embeddable survey widget (one script tag, any website).
Self-Healing Feedback Loop
Embed survey widget in any app. Bug report / feature request theme pack. AI interviews users about issues. Structured fact extraction. Feedback processor (classify, severity, title). Webhook on feedback.processed. Claude Code reads facts, researches, plans, fixes, opens PR. Live on YPZ.
Automated Design Reviewer
Playwright captures desktop + mobile screenshots. Claude analyses design quality, accessibility, contrast. Structured JSON scores per area. Quality gates for CI. Versioned prompts.
Website Builder
4 aesthetic directions (Editorial, Tech Minimal, Luxury, Bold Modern). 14 HTML components (hero, nav, features, pricing, CTA, footer, etc). DaisyUI + Tailwind CSS v4. Zero build pipeline. Google Fonts per aesthetic.
Built By Itself
This marketing site was generated by our own website builder component library. Tenant brand colours drive theme. Proof the platform works.
HubSpot
OAuth, CRM app cards, interview trigger on deal stage change, webhook sync. Discovery findings written back to CRM custom fields.
Salesforce
OAuth, Canvas App, Discovery Interview button on Opportunity records. Auto-populates MEDDIC/BANT. Webhook sync back to CRM.
Redis + Background Jobs
Caching (brand 60s, org memory 120s). Postgres-backed job queue with worker service.
Security Hardened
XSS prevention (7 locations), magic-link tokens, CSRF, tenant isolation harness, prompt injection delimiters, SRI hashes.
Monitoring
Sentry (tenant/user context), structured JSON logging, Locust load testing, retry logic (2 attempts, backoff), per-call timeouts.
PII Anonymisation
Microsoft Presidio strips personal data. GDPR-compliant cross-tenant pattern extraction.
Cross-Tenant Patterns
Anonymised pattern store. Pattern-backed prompt improvement. Platform admin patterns dashboard.
ai_client
Multi-provider LLM routing
cloudflare
DNS + R2 management
commercial
Cost calc, revenue, ROI
compliance
22 regs, 9 industry packs
connectors
CSV, Sheets, SF, HS, PG
design_reviewer
Playwright + Claude QA
entity_resolution
RapidFuzz dedup
feedback_widget
Embeddable Flask widget
gap_detection
Interview gap analysis
gmail + drive
OAuth, CRUD, sender
image_generation
Multi-provider router
Playwright + WeasyPrint
presentation
Slidev + PPTX
speech
ElevenLabs, Cartesia, Deepgram
sse_streaming
SSE + keepalive
web_research
Brave, Tavily, Perplexity
website
DaisyUI, 4 aesthetics
Conversation + webhook
asset_studio
Image gen briefs
draft_lifecycle
State machine
billing
Stripe, metering, gates
notifications
Bell, badges, digests
analytics
Dashboards, heatmaps
cross_client
PII anon, patterns
GDPR
Data protection compliance flagged in real time
COSHH
Hazardous substance handling requirements
LOLER
Lifting equipment examination regulations
RIDDOR
Reporting of injuries, diseases, dangerous occurrences
PUWER
Work equipment provision and use
ISO 27001
Information security management
FCA
Financial conduct authority requirements
SRA
Solicitors Regulation Authority standards
+14 more
Industry-specific regulation packs (healthcare, education, police, insurance...)
Why DataFlow Advisory instead of a generic AI workflow tool?
Lindy, CrewAI, Relevance, n8n with AI nodes, Copilot Studio — they all want you to design the workflow first. DataFlow Advisory does the opposite: the platform decides what to ask, builds the blueprint, and keeps itself running. Four reasons that matters.
Interview depth
Claude probes follow-ups based on what was just said — not a script you wrote. Seven feedback channels in parallel: contextual depth, data validation, collective intelligence, commercial detection, compliance awareness, web research, visual generation. Generic tools either ask flat survey questions or run a chatbot you have to configure.
Blueprint synthesis
Conversations become a multi-page system blueprint: modules, integrations, ROI, roadmap, Mermaid diagrams, branded PDF. Generic tools output a chat transcript or a Zap; you still have to turn that into a plan. We do the synthesis.
Self-healing
Embed the widget, users report issues in conversation, Claude reads the facts, opens a PR. The loop closes. Live on YPZ today. Generic workflow tools fire a webhook into Jira and wait for a human.
Vertical expertise
Nine industry packs (ops, sales, marketing, manufacturing, property, expert feedback, persona, feedback widget, plus your own). 22 UK regulations baked into the prompts (GDPR, COSHH, LOLER, RIDDOR, PUWER, ISO 27001, FCA, SRA…). Generic tools speak generic. We speak your industry on the first call.
Generic AI workflow tools
- ✗You design the workflow first. The AI follows the steps you wrote.
- ✗You write the questions. The AI just asks them.
- ✗Output is a transcript or a Zap — you still have to turn that into a plan.
- ✗Bug reports land in a queue. A human reads them, maybe.
- ✗Generic prompts. No industry vocabulary, no UK compliance awareness.
- ✗Built per-customer. You maintain it. It drifts.
DataFlow Advisory
- ✓You answer. The platform decides what to ask next.
- ✓Claude follows up on what was just said — depth, data, compliance, commercials.
- ✓Output is a system blueprint: modules, integrations, ROI, roadmap, PDF.
- ✓Bug reports become PRs. The loop closes itself.
- ✓Nine industry packs. 22 UK regulations. Per-tenant tone and brand.
- ✓Built once on the platform. Maintained by us. Improves with every interview.
See it on your data.
Book 30 minutes. We will run you through a live blueprint from another tenant and tell you whether DataFlow is the right shape for your operation. If it is not, you will know inside the first ten minutes.
Join 50+ organisations already using DataFlow