The system that understands organisations because it asked.
DataFlow Advisory is a multi-tenant SaaS built by Jules Allen, solo founder, with Claude Code as a building partner. The product is the demo — we use it on ourselves. Every feature we ship to the platform compounds: the discovery engine flipped inward built the virtual team, and the virtual team builds the next feature.
The problem
- ✗Organisations do not understand their own processes
- ✗Knowledge lives in people's heads, not systems
- ✗Discovery workshops capture the loudest voices
- ✗Consultants are expensive and findings go stale
- ✗Every SaaS user signs up, sees a blank screen, and churns
Our approach
- ✓Ask everyone, individually, in their own words
- ✓Let AI find the patterns humans miss
- ✓Cross-reference what people say against what data shows
- ✓Build a living document that updates as the organisation changes
- ✓Configure their tools from conversations, not blank forms
Hot-Swappable Architecture
Every provider (AI model, voice engine, search, email, hosting) researched, best-in-class selected, swappable in under 30 minutes. Nothing takes more than a day to replace.
24 Shared Library Modules
Website builder, design reviewer, billing engine, feedback processor, notification system, AI router, compliance checker, entity resolver — each tested independently.
Self-Healing Products
Our marketing site was built by our own platform. When users report issues, Claude Code writes the fix, Playwright tests it, and it deploys. We eat our own cooking.
Research Everything
Every architectural decision backed by research. Every provider evaluated against alternatives. Every integration tested before committing.
Tenant Isolation
SQLAlchemy auto-scoping on every query. Cross-tenant leak harness in test suite. Advisory locks on migrations.
Authentication
Magic-link single-use tokens. ADMIN_ACCESS_TOKEN blocked in production. voice-test routes gated behind app.debug.
Input Security
XSS prevention (7 template locations). CSRF on all forms. Prompt injection delimiters (<user_input> tags). SRI hashes on CDN scripts.
LinkedIn today
- ✗Profiles: self-written marketing copy
- ✗Connections: who you have met
- ✗Recommendations: favours exchanged
- ✗Matching: job title + keywords
The conversational network (our endgame)
- ✓Profiles: what emerged from real conversations
- ✓Connections: who has complementary problems and solutions
- ✓Expertise: verified by answer depth, not endorsements
- ✓Introductions: "you both described the same problem"
AI Router SaaS
Multi-provider routing. Claude for reasoning, GPT for extraction, Haiku for classification — one API.
Compliance Checker
Paste a process description, get regulation flags. Legal and HR market.
Universal Connector
Connect any data source to any destination. iPaaS market.
Dedup Service
Upload a CSV, get clean deduplicated data. Entity resolution as a service.
ConversationalSurvey.com
Standalone survey product. Conversational depth vs flat NPS questions.
SpecFromTeam.com
Multi-voice specs for dev teams. Interview team, generate spec, build app.
AdaptiveTutor.com
Personalised training. Verifies comprehension, not clicks.
ROI Calculator
Describe a process, get cost/revenue analysis. Standalone SaaS.
Voice Interview Widget
Embeddable voice conversation for any site. White-label.
Every operator deserves a system that understands them.
DataFlow Advisory was built by an operator, for operators. The right next step is a 30-minute call where we look at your operation together.
Join 50+ organisations already using DataFlow